Wrinkle Be Gone Brochure

I chose to do my brochure like that because it goes along with my business card and letter head. The colors all match and I used the same design as I have been. The information is explaining the product and trying to sell it to the buyer. The testimonials were all positive and are there to show the buyer that the product works and many people love it.

Wrinkle Be Gone Letterhead

I chose to do my letterhead this way because it resembles my business card. I thought the design and colors should be the same, as well as the information provided. I think it is appealing to the eye. 

Business Card "Wrinkle Be Gone"

I chose to do this design because I thought it would represent the company well. The title basically explains what the product is, and the straight lines indicates a wrinkle free product. I thought the colors were eye-catching and they would appeal to everyone. 

Corporate Identity Questionaire

1) What is your business?

Ex: We make shoes.

Why is this important: It’s important to know what the company officially does. That might sound obvious, but sometimes it’s good to have it laid out there.

Answer: We produce sprays.

2) Describe your business in one sentence

Ex: We make quality skates for professional and casual skaters.

Why is this important: This helps to get us closer to the nature of your business, and may also help inspire your slogan.

Answer: We produce quality sprays that will get rid of wrinkles without using an iron.

3) Who is your target audience?

Ex: Skaters. Professional skaters. Families. Teenagers. Casual skaters. Athletes.Men. Women.

Why is this important: You need to know whom your brand is talking to. If you’re talking to children, it would require a completely different visual language than if you’re talking to mothers, teenagers, athletes, bankers, corporate officials, doctors or handymen.

Answer: Families. Teenagers. Business Men and Women. People who travel a lot.

4) Who are your competitors?

Ex: Skaters Choice Skate Shop, SPoT Skate Shop, Skate America

Why is this important: It’s vital to know your competition. You need to know who they are, how they run their business and what makes them successful. If your company is no different than your competition, what would make anyone leave them to come to you? Especially if they’re established and you’re new.

Answer: Black and Decker. Sunbeam. Rowenta. Panasonic. Aside from the companies that sell irons there are also techniques that can be used for ridding clothes of wrinkles without an iron such as, the spray and hang method, hair dryer method, dryer method, and the shower rod method.
   

5) What makes them better/worse than your product/service?

Ex: Skaters Choice Skate Shop site doesn’t work right now. SPoT Skate Shop sells shoes, clothes and skateboards, nothing for regular skates. Skate America’s site is currently being redone so all you can do is sign up for their email listing. None of these are ideal for buying skates, skate parts or customizing skates online.

Why is this important: You need to know what your company is and is not, what you have in common with your competitors and what do you have that is unique? If you see a weakness in their corporate design (such as an ugly website), this is also a place where you can make yourself look better. Also, is their target audience any different than yours?

Answer: Each of these companies sells irons, which is what would be the leading product against the spray. The methods aren’t as good as the spray we provide though because those methods take more time that what our spray does. The moment you spray the clothing, the wrinkles vanish.

6) Do you currently have an identity? (This is more for companies that are already established and you’re just revamping the logo/corporate identity. If you have a new company or product, skip this question.)

Why is this important: If you’re an established company with a well-known logo, you may not want to deviate too extremely from it.

Answer: No.

7) (If your answer to #6 is no, skip this question) What do you like about it and what don’t you like about it?

Why is this important? Even if you plan to change the logo entirely, it’s good to keep an inventory about what specifically worked and didn’t work about your previous design in order to inform the new one.

8) How do you want your image to be seen in two years?

Ex: We want this company to be seen as a place you can trust for high quality, custom skate parts.

Why is this important? This is something that you will have to portray in your corporate identity.

Answer: We want this company to be a reliable with products that work up to standard and always performs as they’re supposed to.

These following questions might seem silly, but their purpose is to help generate ideas.

9) If your company was an animal, what animal would it be and why?

Ex: A cheetah, because our skates are fast, dynamic, and exciting.

Why is this important? Your company may or may not benefit from a mascot. If it’s for children, a mascot character might be something to consider. But even if it’s for adults, the answer to this question might help generate ideas.

      Answer: Venomous snakes, because venom is a fast and effective mode of subduing prey items with minimal risk to the snake. This is similar to the spray because the spray kills wrinkles fast.

10) If your company/brand was a person, who would it be and why?

Ex: Apolo Ohno, because he is a famous, record-breaking Olympic speed skater who’s also young, fun and trend setting.

Why is this important? A brand is perceived by consumers almost like a person who is representing your company. You trust them, communicate with them through advertisements and purchase, you can be disappointed in them, etc. The corporate identity is the face of that person.
Answer: Kim Kardashian would be it because she is a celebrity icon that is always on the go. She is often known for the products she uses, so if she used this product people would be a reliable source.

11) If your company/brand was an object, what would it be?

Ex: A pair of fancy speed skates.

Why is this important: Might give you ideas.

Answer: A spray bottle with the red “no symbol” sign on it.

12) If your customer was a cartoon character, who would it be?

Ex: Streex, from Street Sharks. He’s constantly wearing rollerblades, enjoys extreme sports and is the token ‘cool’ guy.

Why is this important? Cartoon characters have exaggerated characteristics.Identifying the general stereotype of your customers might help give you ideas.

Answer: Tasmanian Devil from Looney Tunes. He is extremely fast and always destroying things, just as the spray destroys the wrinkles. 

Lyrical Collage

I chose to do a collage of the ocean because it truly is fascinating and wonderful, just as my lyrical quote says. I used the Magnetic Lasso Tool to cut out my images and make the appear like they were originally in the water. I also used the Brush Tool to make the images blend better. I wanted all the images to have bright and bold coloring so I enhanced the exposure of my picture. I think it really brought it to life. I enjoyed doing this project the most thus far. 

Eiffel Tower