Wrinkle Be Gone Commercial

Screen Shot

This screen shot took about an hour to do. I found the images online and then enhanced their colors to make them seem more alike. I also added parts to their bodies to illustrate what I wanted this specific screen shot to represent. I chose to do the part where the spray bottle is spraying the wrinkled shirt and it is running away from it trying to avoid the liquid. I'm still trying to figure out the techniques so I'm not sure if these images are what I will definitely use for my final commercial.

Wrinkle Be Gone Commercial

1. Spray onto a wrinkly shirt and have the wrinkles disappear as the liquid hits it. Then have the words "Wrinkle Be Gone" running across the screen.

2. Have a wrinkly shirt running from a spray bottle. Then the bottle sprays the shirts and the shirt falls and the wrinkles vanish. The bottle shows a sense of victory by putting its arms up and shaking them. Then have the text "Wrinkle Be Gone. Nothing Beats It." appear on the screen.

3. Have a large hand spraying a big bottle onto a shirt. VO: Just spray and watch the wrinkles vanish before your eyes. Wrinkle Be Gone! The Miracle Spray!

4. Have a Wrinkle Be Gone spray bottle fighting off an iron.

5. Have a spray bottle spraying a shirt. VO: Don't lug out that clumsy ironing board. Show wrinkles who's boss without the use of an iron. Lay clothes flat, spray, then smooth out wrinkles. Wrinkle Be Gone. Smooth it and go.

Commercials

http://www.youtube.com/watch?v=8F_G2zp-opg
This commercial is not only funny, but catches the viewers attention. I really enjoyed it and it never got old. This type of commercial helps sell the product or company because it shows material that you will remember. By the material being energetic and enjoyable to watch, it makes the audience remember it, which in turns makes them remember the company and/or product.

http://www.youtube.com/watch?v=8rA85iBd4RQ
Sonic often does a lot of these types of commercials. They are typically to make their audience laugh while also showing how good the food they're trying to sell tastes. They make the food seem better than other restaurants by the funny antics they use and the script that is being said. I always enjoy and remember these commercials because of that.

http://www.youtube.com/watch?v=hlwOVHP7ngM&feature=related
Up until this commercial I never really payed attention to diaper commercials given I don't have a child. But because this particular commercial used a catchy song and funny footage, I always looks forward to it when it comes on. It made me remember the product brand as well and made me want to buy that type of product because its selling the product in a good way to make you think that this diaper is the best.

http://www.youtube.com/watch?v=ZpRvsp-M-rI&feature=related
Sundrop is not a soda that is of your average. I had actually never even heard of it until this commercial. This commercial is definitely hilarious and really captures its audiences attention. It sells the product because its a catchy makes the soda look very refreshing. It applies to all age groups and is sold in a way that makes you want to try the product.

http://www.youtube.com/watch?v=4rsEnwKrsvc
Doritos are a chip that most people know. This commercial does a good job not only selling the product, but the brand. Because it is so well known commercials like these are a standard way to remind people how good the product is. It was funny to watch and made the product look appetizing. It made me want to buy a bag of Doritos after I watched it.

Wrinkle Be Gone Brochure

I chose to do my brochure like that because it goes along with my business card and letter head. The colors all match and I used the same design as I have been. The information is explaining the product and trying to sell it to the buyer. The testimonials were all positive and are there to show the buyer that the product works and many people love it.

Wrinkle Be Gone Letterhead

I chose to do my letterhead this way because it resembles my business card. I thought the design and colors should be the same, as well as the information provided. I think it is appealing to the eye. 

Business Card "Wrinkle Be Gone"

I chose to do this design because I thought it would represent the company well. The title basically explains what the product is, and the straight lines indicates a wrinkle free product. I thought the colors were eye-catching and they would appeal to everyone. 

Corporate Identity Questionaire

1) What is your business?

Ex: We make shoes.

Why is this important: It’s important to know what the company officially does. That might sound obvious, but sometimes it’s good to have it laid out there.

Answer: We produce sprays.

2) Describe your business in one sentence

Ex: We make quality skates for professional and casual skaters.

Why is this important: This helps to get us closer to the nature of your business, and may also help inspire your slogan.

Answer: We produce quality sprays that will get rid of wrinkles without using an iron.

3) Who is your target audience?

Ex: Skaters. Professional skaters. Families. Teenagers. Casual skaters. Athletes.Men. Women.

Why is this important: You need to know whom your brand is talking to. If you’re talking to children, it would require a completely different visual language than if you’re talking to mothers, teenagers, athletes, bankers, corporate officials, doctors or handymen.

Answer: Families. Teenagers. Business Men and Women. People who travel a lot.

4) Who are your competitors?

Ex: Skaters Choice Skate Shop, SPoT Skate Shop, Skate America

Why is this important: It’s vital to know your competition. You need to know who they are, how they run their business and what makes them successful. If your company is no different than your competition, what would make anyone leave them to come to you? Especially if they’re established and you’re new.

Answer: Black and Decker. Sunbeam. Rowenta. Panasonic. Aside from the companies that sell irons there are also techniques that can be used for ridding clothes of wrinkles without an iron such as, the spray and hang method, hair dryer method, dryer method, and the shower rod method.
   

5) What makes them better/worse than your product/service?

Ex: Skaters Choice Skate Shop site doesn’t work right now. SPoT Skate Shop sells shoes, clothes and skateboards, nothing for regular skates. Skate America’s site is currently being redone so all you can do is sign up for their email listing. None of these are ideal for buying skates, skate parts or customizing skates online.

Why is this important: You need to know what your company is and is not, what you have in common with your competitors and what do you have that is unique? If you see a weakness in their corporate design (such as an ugly website), this is also a place where you can make yourself look better. Also, is their target audience any different than yours?

Answer: Each of these companies sells irons, which is what would be the leading product against the spray. The methods aren’t as good as the spray we provide though because those methods take more time that what our spray does. The moment you spray the clothing, the wrinkles vanish.

6) Do you currently have an identity? (This is more for companies that are already established and you’re just revamping the logo/corporate identity. If you have a new company or product, skip this question.)

Why is this important: If you’re an established company with a well-known logo, you may not want to deviate too extremely from it.

Answer: No.

7) (If your answer to #6 is no, skip this question) What do you like about it and what don’t you like about it?

Why is this important? Even if you plan to change the logo entirely, it’s good to keep an inventory about what specifically worked and didn’t work about your previous design in order to inform the new one.

8) How do you want your image to be seen in two years?

Ex: We want this company to be seen as a place you can trust for high quality, custom skate parts.

Why is this important? This is something that you will have to portray in your corporate identity.

Answer: We want this company to be a reliable with products that work up to standard and always performs as they’re supposed to.

These following questions might seem silly, but their purpose is to help generate ideas.

9) If your company was an animal, what animal would it be and why?

Ex: A cheetah, because our skates are fast, dynamic, and exciting.

Why is this important? Your company may or may not benefit from a mascot. If it’s for children, a mascot character might be something to consider. But even if it’s for adults, the answer to this question might help generate ideas.

      Answer: Venomous snakes, because venom is a fast and effective mode of subduing prey items with minimal risk to the snake. This is similar to the spray because the spray kills wrinkles fast.

10) If your company/brand was a person, who would it be and why?

Ex: Apolo Ohno, because he is a famous, record-breaking Olympic speed skater who’s also young, fun and trend setting.

Why is this important? A brand is perceived by consumers almost like a person who is representing your company. You trust them, communicate with them through advertisements and purchase, you can be disappointed in them, etc. The corporate identity is the face of that person.
Answer: Kim Kardashian would be it because she is a celebrity icon that is always on the go. She is often known for the products she uses, so if she used this product people would be a reliable source.

11) If your company/brand was an object, what would it be?

Ex: A pair of fancy speed skates.

Why is this important: Might give you ideas.

Answer: A spray bottle with the red “no symbol” sign on it.

12) If your customer was a cartoon character, who would it be?

Ex: Streex, from Street Sharks. He’s constantly wearing rollerblades, enjoys extreme sports and is the token ‘cool’ guy.

Why is this important? Cartoon characters have exaggerated characteristics.Identifying the general stereotype of your customers might help give you ideas.

Answer: Tasmanian Devil from Looney Tunes. He is extremely fast and always destroying things, just as the spray destroys the wrinkles. 

Lyrical Collage

I chose to do a collage of the ocean because it truly is fascinating and wonderful, just as my lyrical quote says. I used the Magnetic Lasso Tool to cut out my images and make the appear like they were originally in the water. I also used the Brush Tool to make the images blend better. I wanted all the images to have bright and bold coloring so I enhanced the exposure of my picture. I think it really brought it to life. I enjoyed doing this project the most thus far. 

Eiffel Tower

Cuteness

Illustrator was something I have never worked with before, so it was quite challenging. The pen tool was hard to understand how to use in the beginning, but once I continued to do it, it became easier. I can not say I particularly enjoyed doing this, but it was interesting to learn how to use. I chose this image because I thought the detail was appropriate for this type of project. I then realized the fur on the kitten was not easy to trace so I made my own. My favorite part of this project was seeing the overall outcome.

"Wrinkle Be Gone"

I chose this specific design because I wanted to illustrate to the buyer that the product is a spray that will get rid of wrinkles without using an iron. Therefore, I titled the product “Wrinkle Be Gone” and put an iron with the red “no symbol” over it. The “W” in the title has swirls in it to represent wrinkles and the rest of the font is bold and striking. I used black and red for the colors of my design because I thought it was appropriate for all genders. The simple, yet attention-grabbing label will be placed on a spray bottle. It is very self-explanatory and should be easy to understand without having to read the directions.

Assignment 2: Logo Critiques

This specific logo makes one feel like they'll be eating the coldest, creamiest ice cream because of the words chosen to represent this ice cream parlor. The font is very bubbly and eye catching because of the bold red color. Even the symbol of the ice cream cone seems delicious. It seems like all people would like to eat there because who doesn't love ice cream.

This logo appears like it would pertain to all ages and genders, but more of an older crowd because children normally don't like coffee. The word "Starbucks" makes it seem like its the best coffee and is affordable. The colors fit perfectly with the logo because green makes me think of money, which goes back to the coffee being affordable. It is also a neutral color.

This logo seems like it would refer to something with toy race cars because of its title. I would instantly assume that it pertained to young boys due to the font and flames of the design. The colors on the design are also very captivating making it seem like the toy would be fast and fun to play with.  

This logo appears like it is for teenagers who like to watch music videos. I would instantly think that it would be entertaining and fun to watch. The colors used on this logo seem bland compared to the message it is trying to portray. I would have expected vibrant colors to represent music.

This specific logo seems like it would be for young children because of the font choice and outline of the disney character, Mickey Mouse. I would expect it to be air PG rated shows that were simple to understand and enjoy. I like the light blue color chosen to represent this logo with it is neutral and applies to all ages and genders.

         

Project 1: Logo: Part 1

Dirt Lotion - full of minerals; moisturizes and exfoliates one's skin leaving a healthy glow

Crease Free Hair Tie - holds hair tight allowing it not to slip out, but once removed, hair remains glamorous and crease free just as it was before using the hair tie

Snake Venom Chewing Gum - kills bad breath the moment it hits your tongue for up to 8 hours

Wrinkle Be Gone Spray - spray containing heat electricity that instantly removes wrinkles in clothes

Fire or Ice Blanket - a blanket that adjusts to your body temperature as you're sleeping or using it; if you become hot the blanket becomes cool, vice versa

Hair Be There Cream - a cream that contains chemicals to lengthen one's hair by approximately one inch within a 2 day time period

All About Me

My name is Rachel Billhartz. I am a Junior at the University of Tampa majoring in Advertising and Public Relations. I am a proud member of the sorority Sigma Delta Tau. Thus far, my experience at UT has undoubtedly shaped me to become a more knowledgeable and independent individual. From this class I expect to learn how to successfully use and explore electronic mediums.